With the four-day Jubilee bank holiday weekend around the corner we’re keeping a keen eye on how hospitality brands are using Instagram to attract attention for their celebratory menus, opening hours and experiences.

The weather’s heating-up, COVID capacities are behind us and there’s a four-day Jubilee Bank Holiday on the horizon. The hospitality industry should be in a celebratory mood, but instead its set for a fight for customers as the living crisis is set to influence how all of us – not just those on the lowest incomes – choose to spend their hard-earned cash.